Signals vs direct carrier integration

Build the calling experience while Signals runs the telephony.

Add calling to your software, connect an AI agent or automate a business workflow. Signals provides programmable call control, events and Nigerian network connectivity, so your developers can focus on what the application should do.

Why use Signals?

A carrier connection covers only part of what a calling product needs.

Going direct can look attractive: lower rates, more control and fewer intermediaries. But the connection still needs software and people around it. Signals provides the voice platform and telecom operations your team would otherwise have to assemble or source.

Your team keeps control

Product logic. AI. Business workflows. Customer experience.

Direct carrier integration

Your team assembles and coordinates

  • Call control and response handling
  • Events and application callbacks
  • Recording and retrieval
  • Call records and usage tracking
  • Numbers and provider integrations
  • Monitoring, investigation and carrier escalation

Carrier supplies the agreed connectivity

With Signals

Signals provides and operates the voice platform

One operated platform

  • Call control and response handling
  • Events and application callbacks
  • Recording and retrieval
  • Call records and usage tracking
  • Numbers and provider integrations
  • Monitoring, investigation and carrier escalation

Managed connections to Nigerian phone networks

Carrier packages vary; compare what is included. Recording, capacity and service levels are agreed for your Signals deployment.

Explore the operating model →

Can the carrier work at your product’s pace?

Even with a carrier such as MTN, your launch needs more than an introduction.

  1. 01Will your current call volume unlock the terms you’re expecting?
  2. 02Can your developers start with usable APIs, events and documentation?
  3. 03Who will work through integration problems with your developers?
  4. 04Is there an onboarding path you can plan a launch around?

With Signals, explore the APIs today and discuss your build with the team behind the platform.

What changes for your team?

Getting the application working

Direct carrier integration

Connect the carrier interface to the call-control, event and recording tools you build or select.

With Signals

Build against documented voice APIs, call control and webhooks. Put your effort into the application behaviour.

Operating it after launch

Direct carrier integration

Your team owns monitoring, isolates faults across the systems and coordinates fixes with the carrier.

With Signals

Signals monitors the voice platform and network performance, investigates service issues and coordinates carrier escalation.

Adding providers and numbers

Direct carrier integration

Each additional carrier brings a relationship, provisioning process and integration to manage.

With Signals

Manage numbers from multiple providers in one account. Choose the originating number for each call.

Reusing the integration

Direct carrier integration

Your team builds and maintains the abstraction that makes carrier-specific work reusable.

With Signals

Reuse call logic across products and deployments, including compatible components when expanding with Twilio.

Total cost

Direct carrier integration

Carrier charges plus software, integration, maintenance and the people operating the service.

With Signals

Published platform and call pricing, with additional deployment requirements scoped upfront.

Sources and scope

Compare the operating work as well as the call rate.

Any saving on minutes has to outweigh the cost of building and running the rest. Include the engineering time before launch, the systems you need to buy and the people who will maintain integrations and investigate failed calls.

Carrier charges + Build and integration + Ongoing operations = Total cost

Base plan

₦500,000/year + VAT

Includes one number and five simultaneous calls.

Outgoing calls

₦14–₦19.50/min

Across networks in Nigeria. VAT included. Billed per second.

Signals SIP Access, our managed SIP trunking service, and enterprise requirements are scoped separately.

See pricing →

Bring your carrier proposal. Let’s compare the whole picture.

Share your proposed architecture or carrier quote. We’ll help you identify:

  • What your team still needs to build or source
  • Who will own monitoring, troubleshooting and carrier coordination
  • How the full cost compares with a Signals deployment

An idea, an architecture sketch or a carrier proposal is enough to start.