Solutions · Answers & Confirmations
Your customers have answers. Your surveys never bring them back.
Check the completion rate on the last survey you sent — the one the quarterly review was built on. Signals asks one question on a call your customer actually answers, and brings back their keypress: per customer, the same day. Not a sample. An answer.
Keypad · press one
The dead survey
Everyone sends surveys. Nigeria doesn't answer them.
You know the ritual. The NPS email goes out to every customer. A reminder follows. Then the report gets written on the handful who replied — and presented as the voice of the customer with a straight face.
Your customers weren't refusing to answer. They never saw the question. It landed in a tab they don't open, asking for minutes they don't have. Meanwhile the same customers answer their phones every day.
The use cases
What would you ask, if you knew they'd answer?
The delivery you hope went well.
Your rider marked the order delivered yesterday. Was the customer happy? Today you find out only when they complain.
"Hello Amaka, a quick one from GreenBasket — how was yesterday's delivery? Press 1 to 5, where 5 is excellent. Press 9 and we won't ask again."
By evening you have a rating for every delivery that answered — by route, by rider, by day.
The ticket you closed. Or did you?
Support marked it resolved. The customer may disagree — silently, right up until they churn.
"Hello Chidi, you spoke with our support team yesterday. Is the issue fixed? Press 1 for yes. Press 2 if it's still not working — we'll reopen it today."
Every "2" is a save you'd never have seen coming.
The appointment that costs you when it's missed.
Tomorrow's clinic list is full. A third of them won't show, and you'll find out at the empty chair.
"Hello Mrs Adeleke, this is Crestview Clinic confirming your appointment tomorrow at 10am. Press 1 to confirm. Press 2 to rebook."
Every unconfirmed slot is now a slot you can act on today instead of losing tomorrow.
The quote that went quiet.
Sales sent forty quotes last month. Which of those customers are still deciding, and which have moved on? Nobody replies to the follow-up email.
"Hello Mr Bello, you requested a quote from us two weeks ago. Still interested? Press 1 and we'll call you today. Press 2 if you've sorted it elsewhere — no hard feelings."
Your pipeline stops being a list of guesses.
The notice you must be able to prove they received.
Policy documents, a fee change, new terms. Your regulator doesn't accept "we emailed them."
"Hello Mr Okon, this is Meridian Insurance. Your policy documents were sent to your email today. Press 1 to confirm you've received them. Press 2 if they haven't arrived."
A keypress with a timestamp, for every customer — the acknowledgement record your auditor actually accepts.
How it works
Fire the event. Ask the question. Read the answers.
Your system asks.
Fire a webhook at the right moment — delivery completed, ticket closed, appointment tomorrow. No event pipeline? Upload a list of your customers; the upload is the run.
One question, one keypress.
The call comes from your number, says why it's calling, and takes the answer before it ends. Thirty seconds of the customer's time.
The answers come back as data.
Digit, label, time, customer — in your dashboard, and pushed to your systems. By the end of the day you have a response base your email survey would need a quarter to gather.
The evidence ladder
Proof, in ascending order.
An email open proves a preview pane rendered.
An answered call proves a human was listening.
A keypress proves they decided.
Objections, answered
The questions buyers ask before they apply.
- “We already use a survey tool.”
- Keep it — for the long-form studies it's built for. Signals is for the question that needs everyone's answer, not a sample: the rating, the confirmation, the acknowledgement. Your survey tool measures the willing; Signals hears from the customers who never open the email.
- “Won't customers find being called for feedback annoying?”
- A thirty-second call about the delivery they received yesterday, from the business they bought from, with a one-press opt-out we enforce before every future dispatch — compare that honestly with a 14-question survey link. Calling windows and frequency caps are enforced by the platform regardless of how enthusiastic your team gets.
- “Can we run market research on the general public?”
- No — Signals calls your own customers about their own events, never purchased lists. That rule is why the channel keeps getting answered. Within your base, ask anything one keypress can answer.
- “Can we ask more than one question?”
- One call, one question, one keypress — that constraint is why the response rate holds. Ask the question that has five answers; route the essay questions to "press 2 and a person will call you."
Allocation
Your competitors are guessing. You could be asking.
Signals access is allocated per category, and a slot filled in your space is a slot you don't get. Tell us what you'd ask your customers if you knew they'd answer — if your category is open, we'll map your first question to your operation on a call.
Pricing is metered: a base fee per call, plus airtime. No seats, no platform fee, no annual contract.
Applications are reviewed. Some are deferred to the next cohort.
Not ready to apply? Read the research — The Activation Gap →