Solutions · Friction & Engagement
Users don't tell you they're stuck. They just go quiet.
The merchant who uploaded three products and stopped. The HR manager who created the payroll but never ran it. The patient who registered and never booked. Your dashboard sees them stall; your emails chase them politely into the void. Signals reaches them at the exact moment and the exact step where they went quiet — by phone.
The pattern
Every funnel has a step where customers silently die.
You know yours already — it's the step your team argues about in retro. The pattern is always the same: the user hits friction, decides to "come back later", and later never comes. No complaint, no support ticket, no signal. Just a row in your database that stopped moving.
An email at that moment competes with everything else in their inbox. A call interrupts the drift — respectfully, usefully, and at the only moment it can still work.
How it works
Define the stall. Offer the way through. Route the response.
Define the stall.
You already track the step. Wire the trigger — "storefront created, no products in 24 hours" — to a Signals webhook from your backend or automation stack.
The call offers a way through.
"Hello Ngozi, you've set up your storefront but your first product isn't up yet. Press 1 and we'll text you a step-by-step guide. Press 2 and an onboarding specialist will call you back today to do it with you."
Route the response.
"Pressed 2" lands with your team as a hot request from a known user at a known step — not a cold re-engagement campaign. Every call logged: answered, duration, keypress.
Also carried on this rail
Milestone nudges
Verified but never transacted; feature unused thirty days after purchase; an expiring action that needs a decision.
Appointment and deadline reminders
Tied to a real, scheduled customer event, spoken to a human who confirmed with a keypress rather than ignoring a text.
Everything Signals carries is triggered by a real event in a real customer relationship. It does not do cold lists, and it does not do collections.
Why it gets picked
The channel works because we keep it clean.
Signals calls from 0712 mobile numbers — the prefix Nigerians answer — and keeps that trust by policing the traffic: no debt collection, no purchased lists, platform-enforced calling windows and frequency caps, one-press opt-out onto a do-not-call list checked before every dispatch.
Objections, answered
The questions buyers ask before they apply.
- “Our users are businesses — they're busy.”
- Busy people are the case for calling. A busy merchant won't read your fourth reminder email, but they'll take a thirty-second call that ends with "press 1 and we'll text you the guide". The call respects their time more than the sequence does.
- “How is this different from our re-engagement campaign?”
- Your campaign addresses a segment. Signals addresses a person, about the specific step they stalled on, within minutes of the stall. Precision is the product.
- “What if they just don't answer?”
- Then you know — which is more than email ever told you. Unanswered calls are logged and can be re-run against only the users who didn't pick up, in one action.
Allocation
Your funnel's dead step is someone's opportunity. Make it yours.
Signals access is allocated per category, and categories close. Tell us where your users go quiet; if your space is open, we'll map the intercept with you on a call.
Pricing is metered: a base fee per call, plus airtime. No seats, no platform fee, no annual contract.
Applications are reviewed. Some are deferred to the next cohort.
Not ready to apply? Read the research — The Activation Gap →